Redrick Public Relations Finalist at 2026 SABRE Awards

Redrick Public Relations, led by founder and Chief Executive Officer Ijeoma Balogun, has been named a finalist in two categories at the 2026 SABRE Awards, a prestigious global program recognizing excellence in brand reputation and engagement. The SABRE Awards received approximately 2,000 entries, and Redrick's nominations include campaigns that feature Coca-Cola Nigeria, which aims to redefine cultural currency in Africa.

The agency's work is deeply rooted in cultural understanding, demonstrating its commitment to delivering authentic and impactful campaigns. Redrick Public Relations has undergone a transformative year, pushing the boundaries of public relations by integrating digital solutions and managing cross-border campaigns that align brand purpose with commercial culture.

The winners of the 2026 SABRE Awards will be announced in London later this month, marking a significant recognition for the agency in the EMEA region.