Sarkodie Urges Ghanaian Investors to Support Music Talent

Ghanaian rap icon Sarkodie shared insights from a conversation with Nigerian billionaire Tony Elumelu during an appearance on the When We Sit podcast on October 19, 2026. The two met in a suit shop, where Elumelu mentioned previously booking Sarkodie for an end-of-year party.

Their discussion turned to the Nigerian music scene, with Elumelu disclosing his substantial financial backing for a specific Nigerian artist he believes can elevate Nigeria's music globally. Sarkodie described the investment amount as shocking, even for an industry veteran, but did not disclose the figure or the artist's name, citing confidentiality.

He contrasted the Nigerian approach to investing in local talent with that of Ghana, noting that Nigerian billionaires frequently take financial risks on artists, while Ghanaian artists often lack similar support. Sarkodie called on wealthy Ghanaians to invest in the arts, suggesting that such investments would benefit both artists and investors.