Guinness Nigeria to Headline Calabar Carnival 2025 with "Shine Party" Spectacular

Guinness Nigeria has been announced as the official headlining sponsor of the Calabar Carnival 2025, set to showcase a "Shine Party" from December 25 to January 1. The event will feature top-tier music performances, visual displays, and engaging activities to highlight African brilliance.

Yinka Bakar, Director of Market Innovation at Guinness Nigeria, emphasized the brand's commitment to supporting the festival and creating unforgettable moments. The carnival, themed "Trace of Time," is expected to draw attendees from Nigeria and around the world, with Guinness leading the charge in enhancing the cultural experience and celebrating heritage.