Sterling Bank Drives Tourism Growth Through Collaboration

Sterling Bank is actively engaging both public and private sectors to drive growth in Nigeria's tourism and creative economy. The initiative aims to unlock sustainable investments and long-term growth, recognizing the sector's potential for job creation and foreign exchange earnings.

Mr. Abubakar Suleiman, Managing Director and Chief Executive Officer of Sterling Bank, highlighted the need for collaboration among policymakers, financial institutions, and cultural organizations to realize this potential. The Federal Government's strategic priorities for the sector were outlined by Minister of Arts, Culture, and Tourism, Mr. Hannatu Musa Musawa, who emphasized the importance of innovative financing structures and public-private partnerships.

Mr. Moriam Ajaga, Special Adviser to President Bola Ahmed Tinubu on Tourism, reiterated the administration's focus on coherent policies to improve access to finance. The discussion also included the need for tailored financial solutions for the tourism industry, as noted by Mr. Abiola Adelana, Head of Tourism and Creative Arts at Sterling Bank.

The engagement platform aims to align regulatory frameworks with private capital to foster creative entrepreneurship.