BBNaija Season 11 to Premiere July 26 with N160m Prize

Big Brother Naija Season 11 is set to premiere on July 26, 2026, with a record-breaking grand prize of N160 million. The announcement was made during a press briefing on Wednesday.

The prize package includes N100 million in cash and a brand new SUV. The launch show will air at 7 PM on Africa Magic Showcase and Africa Magic Family, with a 24-hour live channel available on DStv Channel 198 and GOtv Channel 49.

The preparations for the new season began earlier this year, with a physical audit held from May 22 to 24 in Lagos, Abuja, and Enugu to shortlist applicants. Participation is free for individuals aged 21 and above with valid identification.

Opeyemi Ayanwola, known as Imisi, was the winner of Season 10, which concluded on October 5, 2025. Atinuk Babatunde, Executive Head of Content for West Africa at Multichoice, stated that the show continues to redefine entertainment in Africa.

Betpawa has joined as the headline sponsor, alongside Guinness and Minimi, enhancing the show's engagement with fans.