Obi Cubana Explains Why African Businesses Struggle for Growth

In a viral video, Nigerian business tycoon Obi Cubana discusses why African entrepreneurs struggle to achieve sustained business growth. He points out that the reluctance to collaborate and the obsession with total ownership hinder long-term success.

Cubana criticizes the mentality of wanting full control, which often leads to the downfall of businesses once the owner is no longer active. He emphasizes the importance of partnerships and shared ownership for business longevity and success.