Tastemaker Terra Launches New Chicken Seasoning Product

Tastemaker Terra has launched a new seasoning product aimed at enhancing the flavor of chicken, a staple in Nigerian cuisine. The product is a response to the challenges cooks face in achieving consistent flavor in various chicken preparations, such as grilling, stewing, frying, and roasting.

Probal Bhattacharya, Chief Marketing Officer of TGI Group, emphasized that the seasoning reflects a deep understanding of consumer needs and aims to simplify the cooking process while maintaining high-quality flavor. The concept of "sprinkle, stir, serve" encapsulates the product's ease of use, catering to the frantic pace of modern life while honoring traditional culinary practices.

The seasoning is designed to enhance the natural essence of chicken, ensuring that meals remain flavorful and aromatic, which is crucial for Nigerian households where chicken is a beloved centerpiece in meals like jollof rice and chicken stew.