Olamide Reflects on Asake's Journey: Talent Shines Bright!

Olamide, a Nigerian rapper, discussed the rise of his former signee, Asake, who gained fame with the hit song "Lady" in 2020. Asake joined Olamide's label, YBNL, in February 2022 but left in 2025 to establish his own label, Giran Republic.

In a recent interview, Olamide praised Asake's talent, stating that he didn't need convincing to put in effort as he was already exceptional. Olamide emphasized Asake's innate drive as a key factor in signing him.

This sheds light on the dynamics of the Nigerian music industry and the journey of emerging artists under established labels.