Promiseland Estate Launches Record Label with ₦1bn Investment

On February 14, 2026, Promiseland Estate in Abuja hosted a high-profile Valentine event featuring performances by top Nigerian artists, including 2Baba (Innocent Idibia) and Tekno, alongside popular streamer Peller. The event also served as the official launch of Promiseland's record label, which represents the company's formal entry into Nigeria's music industry, backed by a ₦1 billion investment.

During the ceremony, five emerging artists were announced as already signed to the label, which aims to provide artist-friendly contracts in a highly competitive environment. Dr. Lawrence Oloch Emmanuel, the chairman of Promiseland Estate, emphasized the company's commitment to diversifying entertainment and creating opportunities for young Nigerians to develop their talents and contribute to national growth.

The new label's initiative includes providing a brand new vehicle for the signed artists to support their careers fully.