Sub-Saharan Africa's Growth Potential Highlighted by Mondelēz

Hisham Ezz El Arab, Business Unit President for Sub-Saharan Africa at Mondelēz International, highlighted the potential of Sub-Saharan Africa as a major growth engine due to its 1.3 billion consumers across 49 countries. Speaking at the Lagos Business School Leadership Dialogue, he noted that the region's youthful population and aspirations could significantly impact the global economy if provided with the right opportunities.

Ezz El Arab emphasized that the demographic advantage must be leveraged through investment in talent and the development of a conducive environment for growth. He stated that this opportunity is crucial to Mondelēz's global strategy, considering serving African consumers as core to their success.

Additionally, he discussed the five elements of business transformation: Purpose, People, Process, Plan, and Progress, identifying people as the most critical element. Prof. Olayinka David-West, Dean of LBS, represented by Uche Arthur, acknowledged the challenges businesses face amid rapid technological changes and economic uncertainties, underscoring the need for continuous transformation.