Elizabeth Agboola Launches 'Tourism as Capital' Ebook

Elizabeth Agboola, a tourism strategist and policy advisor, announced the pre-order launch of her debut ebook titled ‘Tourism as Capital: 52 Weeks That Shaped a New Continental Doctrine’. This collection comprises 52 essays that challenge traditional perceptions of tourism, advocating for its recognition as an integrated economic system rather than merely a leisure industry.

The book explores various themes, including destination economies, tourism diplomacy, aviation, halal tourism, and workforce development. Agboola states that tourism should be viewed as capital capable of creating jobs and attracting investment.

She is the Founder of NTT Global Destinations and has extensive experience in tourism diplomacy across Africa and the Caribbean. Agboola has also led the first direct Nigeria-Caribbean charter flight to Jamaica and currently holds multiple strategic roles, including with the Nigerian Tourism Development Authority and the Federation of Tourism Associations of Nigeria.

The ebook's pre-order launch precedes the final edition of her ‘Office Hours with TEA series’, set to publish on 1 September 2026.