Analyst Flags Nigeria's Lack of Tourism Investment, Calls for Government Action

Analyst Babajide Kolade-Otitoju criticizes Nigeria's inadequate investment in tourism infrastructure and security, impacting the sector's competitiveness. Despite recent policy reforms, fundamental issues like poor infrastructure, weak policy coordination, insecurity, and inconsistent markets persist.

Nigeria's tourism performance lags behind African leaders like South Africa, Kenya, Morocco, Egypt, and Tunisia. While tourism contributes 3.6% to Nigeria's GDP, the country struggles with low revenue per visitor compared to smaller African markets.

Kolade-Otitoju emphasizes the need for transformative measures to develop Nigeria's tourism products and unlock its economic potential.