MTN Launches One TV to Transform Digital Entertainment in Africa

MTN Group has introduced One TV, a digital entertainment platform designed to offer video content access across its markets in Africa. This platform aims to create new opportunities for content creators and broadcast advertising services.

One TV will feature a mix of local products, live television channels, and international content under a single brand, allowing users to choose between free ad-supported content and paid subscription plans. MTN acknowledges that one of the biggest challenges for streaming in Africa is content availability and payment methods.

To address this, MTN will enable customers to pay using airtime and local payment methods, potentially reducing barriers to adopting streaming services. This launch is part of MTN's broader strategy to transform from a traditional telecom operator into a digital services company, with Selorm Adadevoh, MTN Group's Chief Commercial Strategy Officer, stating that entertainment is increasingly becoming an entry point into the digital economy.