Big Brain Naija encourages brain work, not yansh work, founder says as show premieres in October

The Big Brain Naija reality show, set to premiere in October in Nigeria, aims to promote brain work over physical appearance, according to founder Charles Awuzie. The show, which integrates entertainment and technology, will be aired on African Independent Television (AIT) in partnership with Zenith Bank, DAAR Communications, Cross River State Government, and Innoson Motors.

Awuzie emphasized the use of an intelligent AI judging system to ensure fairness and transparency in the competition. The CEO of DAAR Communications, Marcel Anyalechi, praised the initiative for its potential impact on the entertainment industry.

The COO of Big Brain Naija, Ossai Ilome, highlighted the show's focus on intelligence and creativity, with 37 contestants from all over Nigeria competing for a grand prize of N30 million and a car. CEO Kel Armstrong Amobi emphasized the show's goal of celebrating innovation and entrepreneurship among Nigerian youth.