BUA Foods Launches Bakers Pride Flour for Nigerian Bakers

BUA Foods Plc has introduced a new flour product named Bakers Pride Flour, targeting the operational and commercial needs of Nigerian bakers. The product was unveiled at a trade launch in Kano.

Managing Director Mr. Ayodele Abioye stated that the brand aims to support bakers' growth and strengthen relationships within the baking value chain. Bakers Pride Flour is designed to deliver consistent quality and reliable performance, addressing the challenges faced by bakers in Nigeria.

The product is built around three propositions: Smart Choice, Dependable Baking, and More Possibilities, allowing bakers to cater to diverse customer preferences. General Manager of Brand and Corporate Communications, Adewunmi Desalu, emphasized the need for bakers to balance product quality with business demands.

The company plans to leverage its trade network for effective distribution of Bakers Pride Flour, ensuring it reaches target markets.