Closeup Launches "Closer Better" Campaign with Top Influencers in Nigeria

Closeup partners with influencers to launch the "Closer Better" campaign in Nigeria, aiming to boost youth confidence. The initiative, revealed at an Influencer Briefing Session in Lagos, seeks to connect with young Nigerians on a deeper level beyond traditional marketing.

The campaign features a diverse lineup of influencers from entertainment, comedy, and lifestyle sectors. Closeup's marketing manager, Twumasi Elvis, emphasized the importance of reflecting the values of confidence that resonate with today's youth.

The campaign aims to create a supportive community where young people can express themselves authentically. Notable influencers involved include Crispdal, Taaooma, and Goodgirl LA, among others.