CLOVIS Relaunches with New Identity and Renaissance Collection

CLOVIS, formerly known as ClovisCasuals, has relaunched after a five-year hiatus, unveiling its new identity and debut capsule collection, 'The Renaissance Collection'. The brand's design approach, termed “Tradurban”, merges West African cultural influences with contemporary fashion.

The collection consists of three product lines: Lagos Loom, Afroform, and City Graphics. Lagos Loom integrates indigenous West African textiles into modern clothing, featuring items like the Denim Fringe Jacket and Aso-Oke patchwork designs.

Afroform includes geometric patterns and relaxed silhouettes, showcasing the Afroform Tee and Cargo Pant. City Graphics presents heritage-inspired designs, including the Lasgidi Express Tee.

The name CLOVIS is derived from the Latinized version of the French name Louis, referencing its founder, Louis Akorede Awode, and Clovis I, the first king of France. The brand aims to establish a stronger presence in the international fashion market while maintaining its signature statement, “Made For You”.