Louis Awode Relaunches CLOVIS Fashion Brand in Atlanta

Louis Akorede Awode has relaunched his fashion brand, CLOVIS, in Atlanta after a five-year break. The brand, formerly known as ClovisCasuals, aims to connect African heritage with contemporary global fashion.

The relaunch includes a new headquarters in Atlanta and introduces The Renaissance Collection, which features three product categories that showcase African-inspired contemporary clothing. The new brand identity incorporates a geometric emblem and bold typography, emphasizing modern elegance and customer-focused craftsmanship.

Awode, the founder and creative director, stated that the break allowed for strengthening the business foundation and developing a strategy for international expansion. CLOVIS began in Ibadan, Oyo State, in 2014 with N15,000 and a single sewing machine, expanding to Lagos and selling over 20,000 pieces.

During the hiatus, Awode earned a master's degree in International Business and Marketing in Scotland and is currently pursuing a STEM-designated MBA in the United States. The brand's fashion philosophy, Tradurban, combines West African cultural heritage with contemporary urban fashion.