David Adeleke Expands Communiqu to Boost Africa's Creative Economy

David Adeleke, the founder of Communiqu, has been instrumental in shaping the narrative around Africa's creative economy. The newsletter, which started during the COVID-19 pandemic in 2020, has evolved into a media intelligence platform that offers research and advisory services focused on Africa's cultural and creative industries.

Adeleke began building his team in late 2021, hiring Sarah as the first employee. In 2022, Communiqu expanded its offerings by curating events and generating advertising revenue.

The platform's first creator circle event took place in partnership with Co-Creation Hub (CCHub). Adeleke emphasizes the importance of understanding the ownership and value creation within Africa's creative landscape, noting that Nigeria's creator economy was valued at $31.2 million last year, with significant growth potential.

However, he highlights challenges such as a shortage of local investment and reliance on foreign funding, which hinders the sector's development. An event in London will mark the first time Communiqu will host an in-person gathering outside of Paris.