Don Jazzy Critiques Gen Z Artists' Online Promotion Hesitance

Don Jazzy, the boss of Mavin Records, discussed the challenges faced by younger artists in promoting their music online during an episode of the "S hous" podcast. He noted that many Gen Z artists are often unwilling to actively promote their music on social media, which he attributes to their desire to maintain a specific aesthetic on their pages.

This reluctance leads to a struggle for artists to share their work and engage with their audience effectively. Don Jazzy highlighted that self-promotion is essential in today's music industry, stating that it is not acceptable for Gen Z artists to avoid posting their work excessively on social media due to concerns about their page's appearance.

He specifically mentioned Ayra Starr, who has spoken about experiencing impostor syndrome. Don Jazzy urged artists to consistently showcase their work online rather than holding back due to social media pressures.