Don Julio Tequila Named Lead Sponsor for 12th AMVCA

Don Julio Tequila has been confirmed as the lead sponsor for the 12th Africa Magic Viewers' Choice Awards (AMVCA), scheduled for May 9, 2026. This year's ceremony will focus on craftsmanship and will honor writers, directors, editors, designers, and technicians whose work enhances African storytelling.

The theme aligns with Don Julio's "Por Amor" philosophy, emphasizing the brand's commitment to celebrating African storytelling. In addition to Don Julio, Johnnie Walker and Singleton will also support the ceremony.

The AMVCA will feature 32 categories, including jury-decided awards and audience-voted categories, as well as special honors such as the Lifetime Achievement Award and the Trailblazer Award. The event promises to be a significant moment in the entertainment calendar, showcasing a seamless blend of luxury, craftsmanship, and cultural storytelling.