Cleaq Launches Digital Sports Platform for African Talent

Cleaq has introduced a digital sports platform designed to connect grassroots talent from Africa and the Caribbean with global opportunities. During the launch, Charity Owoh, head of market at Cleaq, emphasized the platform's role in bridging local communities with the global diaspora.

The initiative aims to identify and showcase athletic talent, particularly in football, and provide visibility necessary to attract international opportunities. Aisha Oladunjoy, product manager at Cleaq, stated that the platform will document athletes' growth journeys, helping to bring attention to young talents who may not be affiliated with major clubs or academies.

Although still in its foundational stage, Cleaq plans to deploy an aggressive digital marketing campaign targeting students and young athletes to raise awareness and identify promising talent. The platform will also include various digital pillars, such as Cleaq Stories and Cleaq Tourism, to enhance user engagement and provide a marketplace for travel experiences across Africa and the Caribbean.