Cleaques Sport Launches Initiative for African Athletes

Cleaques Sport has unveiled a new initiative aimed at showcasing Africa's hidden sporting talent on a global scale. During a press conference in Lagos, Saint Agomez, Vice President of Strategic Partnerships, emphasized the organization's commitment to creating pathways for African athletes to gain exposure and professional opportunities.

The initiative will also involve participation in the Prime Minister's Cup in Barbados, aimed at providing local athletes with international competitive exposure. Tolu Ajayi, Vice President of Business Development, highlighted the importance of building a digital ecosystem to support event organizers and promote business creators.

Aisha Oladunjoy, Product Manager, noted that the platform will allow athletes to register, upload videos, and engage with fans and scouts. The initiative specifically targets street football teams to identify local talent, with a prize structure worth N10 million for competitions.

Registration on the platform is free, and athletes will have access to a digital wallet feature for fan contributions.