Nigeria Launches 100-Day Tourism Calendar for $100bn Goal

The Federal Government of Nigeria has launched a 100-Day Tourism Calendar to aggregate the country’s festivals, concerts, cultural events, and lifestyle experiences on a single digital platform, aiming to unlock a projected $100 billion tourism and creative economy. The calendar, powered by MyCityApp and MyLagosApp, was unveiled at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, by Dr. Nneka Anibeze, Senior Special Assistant to the Minister of Arts, Culture and Creative Economy, Hannatu Musawa, on Tuesday.

This initiative focuses on maximizing the economic potential of the September-to-December festive season by connecting visitors, Nigerians in the diaspora, and local consumers with various events and tourism experiences. Musawa emphasized the need to transform the festive period into a platform for job creation and investment opportunities.

She urged state governments, event organizers, and tourism operators to upload their scheduled activities onto the national calendar, creating a single platform for discovering tourism experiences across Nigeria.