Filmmaker Advocates for Scalable Nigerian Content Shift

Filmmaker Rogba Arimoro has called for a strategic shift in Nigeria's film and television industry, urging creators to move beyond the traditional commissioned production model. He emphasizes the importance of building scalable intellectual properties that can compete in the global market.

Arimoro notes that the Nigerian broadcast ecosystem is currently structured around commissioned projects, which limits long-term ownership and commercial value. He highlights the changing landscape of global entertainment, driven by streaming services and new financing mechanisms, which necessitates a rethink of story development and distribution strategies.

Arimoro's experience at the MIP London event, where his legal drama series "Ivori Esq" was selected for the best Africa pitch platform, underscores the need for projects to be packaged correctly for cross-border distribution. His television drama "Mother Bride" reflects this evolving approach, exploring contemporary marriage dynamics in Nigeria.

The industry is urged to adopt co-production agreements to scale projects across multiple platforms and markets.