OPay Leads Fintech Apps with 69% Smartphone Penetration

A report titled "Nigeria Smartphone Study 2025," conducted by KPMG Nigeria and Orange Group, revealed that banking and fintech applications have reached 88% penetration among smartphone users in Nigeria. The report, released in September 2026, surveyed 13,251 respondents across 12 major Nigerian cities, indicating a significant shift towards digital financial services as consumers increasingly rely on mobile applications for payments and transfers.

OPay emerged as the dominant app, found on 69% of smartphones surveyed, followed by PalmPay at 29% and Moniepoint. Traditional banking apps lagged behind, with Access Bank (NGX: ACCESSCORP) at 16%, UBA (NGX: UBA) and GTBank at 11% each, FirstBank at 10%, Zenith Bank (NGX: ZENITHBANK) at 9%, and Stanbic IBTC (NGX: STANBIC) at 6%.

The findings underscore the growing demand for convenient financial services, as consumers move from cash transactions to digital platforms, enhancing financial inclusion across Nigeria.