Creative Economy: Key to Youth Employment in Nigeria

A recent forum held in Enugu focused on the creative economy as a vital pathway to achieving mass youth employment in Nigeria. Alexand Oseji Uzoma, co-founder and Chief Executive Officer of Hallo, underscored the urgent necessity for deliberate investment in digital infrastructure and innovative support systems for youth.

The event aimed to examine how the creative economy could unlock new income streams for young people, who can earn significantly above the conventional minimum wage. Uzoma stressed the importance of government stakeholders prioritizing infrastructure that maximizes opportunities for young Nigerians, including reliable power supply and internet penetration.

He advocated for the establishment of creative studios and youth-focused innovation hubs, particularly in the southeastern region, to fully harness the potential of young people in the digital economy. The forum served as a platform for stakeholders to engage and strategize on advancing the creative economy as a credible engine for mass youth employment and economic growth.