3650HQ Launches Platform to Combat WhatsApp Costs for Businesses

3650HQ, a Nigerian technology startup, is responding to the increased costs associated with the WhatsApp Business Platform, which were implemented by Meta on October 1, 2026. The new pricing structure includes charges for service messages exceeding a monthly allowance of 1,000 per business phone number and applies to utility messages sent within a 24-hour customer-service window.

This change has significant implications for Nigerian businesses that rely on WhatsApp for customer interactions, order processing, and sales. To mitigate these challenges, 3650HQ announced the development of a conversational-commerce platform that consolidates customer communication and sales processes into a single workspace.

The platform will allow businesses to manage conversations from various channels through a shared inbox and includes tools for invoicing, payment collection, and delivery. It also incorporates artificial intelligence to enhance customer interactions and streamline transactions, reducing the need for multiple applications.

Key features include structured forms for collecting customer information and generating invoices within conversations.