Goldberg Launches ‘Back to Bar’ for Super Eagles Fans

Goldberg has officially launched the ‘Back to Bar’ campaign, which provides 10 fans the opportunity to watch the Super Eagles live in the UK and Lisbon. The campaign was introduced during a press briefing held at a bar in Lagos on Friday, April 17.

It aims to reinforce Goldberg's long-standing connection to football culture in Nigeria. The campaign's structure is designed to be straightforward, requiring consumers to purchase two bottles of Goldberg to participate.

Each participating bar will receive instant airtime rewards, and weekly raffle draws will determine the winners. The campaign reflects a deliberate choice to keep the mechanics simple and the reward process transparent.

Senior Brand Manager of Goldberg at Nigerian Breweries Plc noted that the campaign is rooted in local football experiences and will roll out across participating bars nationwide, with real-time winner announcements to maintain visibility and engagement.