Goldberg Lager Beer Offers Fans Live Super Eagles Experience

Goldberg Lager Beer, under Nigerian Breweries PLC, has unveiled a new consumer campaign aimed at football fans, allowing them to watch the Super Eagles live abroad. The campaign was launched on April 17, 2023, at a press briefing held at the Breweries Bar in Lagos, attended by media stakeholders and notable figures from the football community, including former Super Eagles players like Friday Elahor and Victor Agali.

The initiative encourages fans to gather at bars to enjoy football matches in real-time. Consumers who purchase two bottles of Goldberg at participating outlets will receive instant airtime rewards and automatically enter a weekly raffle draw.

The campaign is set to run until May, with ten winners receiving an all-expenses-paid trip to either the United Kingdom or Lisbon to watch the Nigerian national football team live. Senior Brand Manager Kunle Aroyehun emphasized that the campaign reflects the current consumer reality and aims to support Nigeria's football culture, while Head of Market Communication Sandra Amachre highlighted the importance of football in everyday life for fans.