Golden Penny Foods Invests N45bn in Distribution Network

Golden Penny Foods has disclosed an investment of N45 billion aimed at boosting its nationwide distribution network. This initiative was announced during a dealer conference, emphasizing the company's commitment to ensuring that Golden Penny products reach households across Nigeria.

Devlin Hainsworth, the Managing Director of Golden Penny Foods, highlighted the evolution of the company's dealer relationships, which have transformed from purely commercial engagements to strategic partnerships built on trust and shared growth. Ademola Adeoy, the Sales Director for B2C, stated that the company has heavily invested in enhancing last-mile distribution to improve product availability.

The investment will support nearly 2,000 secondary sales points throughout Nigeria and will focus on redistributing infrastructure to help dealers efficiently move products from warehouses to wholesale and retail channels, enabling them to run profitable businesses.