Golden Penny Celebrates Dealers at Annual Conference

Golden Penny Food Limited conducted its annual dealer conference in Lagos, themed "Reset, Rebound, Win Big," aimed at celebrating dealer excellence and launching new products. The event brought together leadership from the dealer network across Nigeria, emphasizing the importance of partnerships in the fast-moving consumer goods (FMCG) sector.

Managing Director Devlin Hainsworth highlighted the significance of the dealer network in ensuring product availability in Nigerian households. The company has invested nearly N45 billion in redistributing infrastructure to enhance product movement.

The conference unveiled the new Golden Penny Penn 500g pasta, designed to meet evolving consumer preferences. Awards were presented to top-performing dealers, with Alhaji Idris Saleh emerging as the overall winner, receiving a brand new 2025 Toyota Hilux and a cash prize of N15 million.

Other notable winners included Adebayo Rukayat Oladunni and Hajia Khadijat Amoo, who received cash prizes and vehicles for their performances.