Flour Mills Revamps Golden Penny Noodles with Consumer Input

Flour Mills of Nigeria Plc has introduced a revamped version of its Golden Penny Noodles, responding to consumer feedback. The new noodles feature a two-pocket seasoning format that separates previously combined seasoning components, enhancing the cooking experience.

Additionally, the noodle cake has been reformulated for a firmer texture, allowing it to maintain its shape better when cooked. The seasoning blend has also been adjusted to provide a richer flavor.

This initiative reflects the company's commitment to consumer input, as they sought to improve aspects of the product that customers had highlighted. The new noodles are being rolled out to consumers, including through a partnership with Chowdeck, which allows customers to receive a pack of the new noodles with their meal orders.

This strategy aims to engage consumers directly and encourage them to try the product, which is significant given the importance of noodles in Nigerian cuisine.