Golden Penny Noodles Launches Cooking Challenge with Chowdeck

Golden Penny Noodles has launched a promotional campaign in partnership with Chowdeck, providing free packs of noodles with selected orders from participating vendors. Customers who receive the noodles are encouraged to take a picture and post it on social media, tagging Golden Penny Noodles for a chance to win additional prizes.

Alternatively, participants can cook the noodles, record the cooking process, and share the video online to enter the challenge. This initiative is open not only to those who receive the free packs but also to anyone who purchases Golden Penny Noodles from a store.

The campaign aims to increase product visibility and encourage creativity in cooking. This promotion follows the brand's "We’ve Heard You" campaign, focusing on getting consumers to try the product rather than just informing them about it.