Citi Beneath Launches Initiative to Transform Nigeria's Art

Citi Beneath has launched an initiative to reshape Nigeria's art industry by creating immersive exhibitions that blend performance, digital innovation, and cultural narratives. The project aims to redefine how audiences interact with art and cultural heritage, moving away from conventional exhibition models.

The initiative will transform museum spaces into active public art venues, encouraging visitors to participate in storytelling and cultural expression. Artists involved include Nonso, who explores themes of spiritual reincarnation through augmented reality installations, Bolaji Mofeyisek, who examines the revival of forgotten cultural memories, and Dikachi Ugwu, who contributes a painted jute bag retelling indigenous folktales.

The project reflects a broader shift within Nigeria's creative sector towards technology-driven art practices, aiming to engage younger audiences and preserve indigenous narratives in contemporary forms. The initiative also incorporates live theatrical performances, further enhancing the interactive experience for visitors.