Don Jazzy Shares Story of Discovering and Signing Ayra Starr in Music Industry

Don Jazzy reveals how he discovered and signed Ayra Starr, a rising Afrobeats talent, during an interview. Jazzy recounts actively seeking new talent to address the industry's need for young stars.

He describes stumbling upon Ayra Starr's Instagram profile, impressed by her freestyle performance and relevance to Gen Z challenges. Jazzy's scouting efforts paid off, leading to the signing of Ayra Starr, whom he sees as a promising artist shaping the future of Nigerian music.