Don Jazzy Reveals How He Discovered Rising Star Ayra Starr; Global Success
Don Jazzy, CEO of Mavin Records, shared the story of discovering and signing Ayra Starr, a rising Afrobeats star. Jazzy revealed that he found Ayra on Instagram and was impressed by her talent and authenticity.
After reaching out to her, Ayra joined Mavin Records in 2020. Jazzy emphasized Ayra's originality, youthful energy, and connection with the new generation of music fans.
Ayra has quickly become a leading female artist in Nigeria, gaining international acclaim for her music. Jazzy highlighted the importance of bringing Ayra on board as a deliberate choice to cater to the evolving music industry and appeal to a global audience.
Plus234Feed summary based on reporting from Federal Character. Read the original report below.
Read full article
Continue on Federal Character
Get the week in one email
Top stories, NPFL results, the naira — every Friday morning. Free, one email a week.
Related Stories
Don Jazzy Shares Story of Discovering and Signing Ayra Starr in Music Industry
Ayra Starr Embraces Creative Freedom in Latest Music Journey
Ayra Starr Shares Hilarious Global Tour Moments and Lessons
Ayra Starr Opens Up on Her New Mindset, Leaves Fans Talking: “I Have Nothing to Prove Again”
Ayra Starr Leads Spotify's Top Female Afrobeats Artists List
Ayra Starr Tops Global Music Chart, Leading Nigerian Afrobeats Artists
Get Plus234Feed on messaging apps
Same headlines, delivered where you already scroll.
