Don Jazzy Reveals How He Discovered Rising Star Ayra Starr; Global Success

Don Jazzy, CEO of Mavin Records, shared the story of discovering and signing Ayra Starr, a rising Afrobeats star. Jazzy revealed that he found Ayra on Instagram and was impressed by her talent and authenticity.

After reaching out to her, Ayra joined Mavin Records in 2020. Jazzy emphasized Ayra's originality, youthful energy, and connection with the new generation of music fans.

Ayra has quickly become a leading female artist in Nigeria, gaining international acclaim for her music. Jazzy highlighted the importance of bringing Ayra on board as a deliberate choice to cater to the evolving music industry and appeal to a global audience.