Toyosi Etim-Effiong Advocates Film Profit-Sharing for Actors

Toyosi Etim-Effiong, a talent manager and media entrepreneur, stated that Nollywood actors can increase their earnings through film profit-sharing deals negotiated by their managers. In an interview with PUNCH Online following her participation in the Creative Economy Stage at Moonshot 2026 by TechCabal in Lagos, she explained that these arrangements would allow actors to receive extra payments based on a film's commercial success.

Etim-Effiong noted that while some in the industry are already negotiating such deals, the practice is not widespread. She compared this to the Nigerian music industry, which has developed royalty arrangements that enable musicians to earn from their work.

She emphasized the importance of professional talent management in helping creatives negotiate better deals and build sustainable careers. Etim-Effiong, who is the founder and Chief Executive Officer of That Good Media and director of TGM Academy, called for more professionals to represent actors and other creatives effectively.