OATS Africa: Empowering West African Entrepreneurs Digitally

OATS Africa, established in 2019, focuses on creating a business engine for creators and entrepreneurs across West Africa by providing essential digital tools tailored to local market realities. The organization aims to bridge the gap in access to practical systems that help businesses scale.

In 2023, OATS Africa achieved recognition as the first Shopify partner in Nigeria, enhancing its credibility and reach. The company has also secured a strategic partnership with Cloudwai, a global management cloud hosting platform, to facilitate seamless website and application operations for businesses.

OATS Africa is evolving beyond e-commerce into broader digital solutions, including media and entertainment, with a music distribution arm, Cidar Africa. In November 2025, OATS Africa plans to launch "Thrive," a platform designed to simplify digital market engagement for creators and small business owners.

The initiative will include a weekly newsletter and a campaign called "Influence Spotlight," aimed at bringing together diverse creators.