Kunle Afolayan Explains Avoidance of Dance Skits for Movie Promotion

Renowned Nigerian filmmaker Kunle Afolayan shared insights on his approach to movie promotion, highlighting his avoidance of dance skits and social media challenges due to the energy drain and distraction from creative focus. Speaking at the 2026 Lagos Film Summit, Afolayan stressed the importance of letting the film speak for itself and prioritizing storytelling.

He noted the industry's shift towards spectacle and viral content but expressed his preference for maintaining a focus on narrative. Afolayan, a pioneer in promoting Nigerian cinema internationally since 2006, emphasized the need to find alternative marketing strategies without compromising creativity.

He also highlighted his commitment to preserving cultural heritage through his work. Afolayan's remarks came during a recent event where he and fellow filmmaker Ibrahim Chatta addressed industry-related topics.