Funke Akindele Responds to Kunle Afolayan's Criticism in Nollywood Marketing Debate

Nollywood actress and filmmaker Funke Akindele has addressed comments made by fellow filmmaker Kunle Afolayan regarding her marketing approach in the Nigerian film industry. Afolayan had questioned the effectiveness of Akindele's dance-focused marketing strategy.

In response, Akindele defended her methods, stating that the entertainment industry is large enough for everyone to thrive and encouraged filmmakers to explore alternative promotional approaches. Akindele, known for her energetic promotion style, is one of Nollywood's highest-grossing filmmakers, with her movie "Behind The Scenes" grossing ₦2.4 billion upon its release in 2025.

She emphasized the importance of adapting to current trends and engaging professional marketing firms for effective promotion.