International Breweries Launches Budweiser Royal Lager

On April 16, 2026, International Breweries PLC, a proud member of AB InBev, launched its newest super-premium lager, Budweiser Royal, at a glamorous event in Asaba, Eastern Nigeria. This product is designed to cater to the growing demand for craft beers that offer a sophisticated and bold flavor profile.

Nick Kade, the Managing Director of International Breweries PLC, expressed excitement about the brand's reception in the Eastern market, emphasizing that Budweiser Royal aligns with the lifestyle of consumers who appreciate quality. Bamis Oyegbami, the Market Director of International Breweries PLC, highlighted the brand's identity campaign, which celebrates growth and self-confidence, noting that Budweiser Royal is more than just a beer; it symbolizes achievement in the modern Nigerian context.