Sam Nda-Isaiah's LEADERSHIP Newspaper and Storytelling Impact

The article discusses the significance of storytelling in leadership, highlighting that compelling narratives can shape societies and influence the future. It recounts the founding of LEADERSHIP newspaper by Sam Nda-Isaiah and his wife, Zainab, in 2004 in Kaduna.

Zainab recalls how Sam, inspired in the early hours, conceptualized the newspaper, which has become a platform for impactful storytelling. The article poses critical questions about the narratives that contemporary leaders are sharing and their potential effects on society.

It references notable storytellers such as Dele Giwa, Ray Ekpu, Chinua Achebe, Wole Soyinka, and Mahmoud Jega, illustrating the dual nature of storytelling in politics and business—both as a tool for nation-building and a means of incitement. The piece concludes with a personal anecdote about a cautionary tale shared with the author's grandchildren, emphasizing the moral implications of stories.