Leadway Assurance Launches Innovative Lifetime Insurance Plan

Leadway Assurance has introduced the Leadway Lifetime Plan, a comprehensive whole-of-life insurance solution aimed at extending financial protection beyond the immediate family to include the wider family circle. This plan was unveiled during a press briefing with the Nigerian Association of Insurance and Pension Editors (NAIPE) in Lagos.

Olufunmilayo Amanwa, the Executive Director of Technical & Operations at Leadway, stated that the Leadway Lifetime Plan is designed to meet the complex financial responsibilities faced by many working adults, particularly those in the Sandwich Generation, who are tasked with supporting both aging parents and children. Amanwa emphasized that modern family responsibilities extend beyond the traditional nuclear household, necessitating a broader approach to financial protection.

The product reflects Leadway's recognition of evolving family structures and financial obligations, asserting that individuals today may support multiple family members simultaneously, including children, spouses, and elderly relatives.