Nduka Obaigbena Launches Lekeekele Social Media Platform

Nduka Obaigbena, the Chairman and Editor-in-Chief of ThisDay Media Group and Arise News Channel, has launched Lekeekele, a revolutionary social media platform designed to reclaim Africa's voice in global media distribution. This initiative aims to provide a homegrown alternative to the dominance of Western and Chinese digital platforms.

Lekeekele is positioned as a multimedia hub that allows African creators to broadcast, distribute, and monetize their work independently. The platform is part of a broader vision to reshape the digital landscape for African content creators, ensuring they are not merely consumers in the global digital economy.

Obaigbena emphasized the importance of this platform during a recent conference in Abuja, where he urged editors to defend democracy and adapt to the evolving media landscape influenced by artificial intelligence. The platform is currently in a preview phase, with a select group of 5,000 users invited to provide feedback that will shape its development.