Multichoice Cuts DStv Decoder Prices to Boost Subscribers

Multichoice's new owner is slashing DStv decoder prices in various African markets, including South Africa and Kenya, to boost subscriber numbers after a significant decline. The move follows Multichoice's recent takeover of Canal+ and aims to address the drop in revenue.

Despite the decoder discounts, subscription fees remain unchanged. The company hopes the price cuts will drive sales and engage inactive customers, offering free access to premium channels during promotional events.