Nestlé Partners with NBA to Boost Youth Basketball in Nigeria

Nestlé and the National Basketball Association (NBA) have established a multi-year international partnership to promote youth basketball across 21 countries, including Nigeria, effective January 1, 2027. This collaboration aims to increase youth participation in basketball and engage families with the sport.

In Nigeria, this partnership builds on Milo's over two decades of support for youth basketball, exemplified by the Milo Basketball Championship, which reached over 13,000 schools in 2026. The partnership will include initiatives such as Jr. NBA/Jr. WNBA, NBA Basketball School, and various coaching academies.

Nestlé’s Senior Vice-President, Liberato Milo, stated that the partnership would leverage basketball to encourage active lifestyles among youth and families. Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria, emphasized basketball's significance in Milo's narrative in Nigeria, highlighting its role in instilling values like discipline and teamwork.

The partnership will also extend to countries such as Australia, Brazil, and the United States, with the Philippines joining in October 2027.