Nigeria's Tourism Sector Could Reach $100 Billion by 2030
At the Ember2Remember Stakeholders’ Conference held in Lagos, professionals in Nigeria’s travel and tourism industry expressed optimism that the sector, currently valued at $14 billion, could expand to a $100 billion industry by 2030. Paul Onwuanibe, CEO of Landmark Africa, described the $100 billion target as a low benchmark, urging stakeholders to take ownership of the narratives surrounding Nigeria's brand.
He emphasized the importance of packaging the country's rich cultural potential to attract investors and called for a single tourism desk to enhance tourist experiences. Ifeoma Chukwu, CEO of MyCityApp, supported the ambitious target, citing successful tourism contributions from countries like Spain and France.
She highlighted the Ember2Remember initiative, aimed at consolidating fragmented information about events in Nigeria, with MyCityApp and MyLagosApp serving as the digital platforms for a National Digital Calendar. Hannatu Musa Musawa, Minister of Art, Culture and the Creative Economy, also spoke on unlocking Nigeria's tourism and creative economy opportunities.
Plus234Feed summary based on reporting from Nigerian Tribune. Read the original report below.
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