Nollywood and China Forge Film Partnership for Global Reach

A strategic alliance between Nollywood leaders and top Chinese film executives was announced in Abuja, establishing a direct commercial theatrical pathway between Nigeria and China. This initiative was launched at the China Cultural Centre during the 2026 Chinese Film Exhibition in Nigeria, coinciding with the 23rd Abuja International Film Festival.

AIFF Founder Fidelis Duker described the partnership as essential for the continent's creative economy, emphasizing the need for African stories to reach global audiences without third-party intermediaries. The collaboration aims to facilitate co-productions, technological exchanges, and market expansion, focusing on capacity building for Nigerian youth.

Mr. Dai Yiming, Chairman of Huaxia Film Distribution Co., Ltd., highlighted the commercial viability of the venture, noting the growing appetite among Chinese audiences for diverse narratives. The parties are currently strategizing on regulatory frameworks and co-production channels, with plans to localize content for African audiences.