ONErpm and Shuttlers Celebrate Nigeria's Independence Day

ONErpm has initiated the “Rides On Us” campaign in collaboration with Shuttlers to celebrate Nigeria's 66th Independence Day. This artist-led initiative aims to honor Nigerian music fans and the communities that support the music industry.

The campaign, themed “The people move the music. This time, we move them,” featured artists such as Skales, Krizbeatz, and Kemuel, who engaged with their fan communities.

As part of the celebration, ONErpm and Shuttlers provided 66 complimentary rides, allowing selected fans to experience Shuttlers Pod, a new door-to-door ride service. Instead of a conventional Independence Day celebration, the campaign focused on recognizing the everyday support from fans that helps artists thrive.

Fans were invited to nominate themselves or others for rides, sharing their stories. This multi-artist approach reflects ONErpm’s strategy to expand its label services in Africa, moving beyond traditional promotion into brand partnerships and real-world experiences.

The campaign is designed to extend beyond a single day, continuing after the Independence Day activation.